Final Music Video

After Midnight Digipack

After Midnight Digipack

Research & Planning

1. Target Audience
The target audience for our music video would be mainly males aged 14-30 however some females may be interested in the male performers within the band.
2. Genre
Rock
3. Conventions
This style of music generally has the band performing throughout as well as a narrative aspect switching between the performance.
4. Type of Music Video
This music video is narrative based with performance aspects throughout.
5. Characters
The band are present throughout the music video, however the main singer is acting as the main male throughout the video playing poker, with a female who is a potential lover fighting with him. Also present in this video are extras who are placed around different poker tables to set the scene.
6. Filming
To set the scene of our music video we are planning to go to london at night and film the female walking into a building, which then switches to the drama hall with many poker tables, and we are decorating the hall to be a poker hall. There are also going to be other aspects that may be filmed elsewhere to include in the video.
7. Media Institution
Bauer, this is because they publish other media platforms such as Kerrang! radio, magazine, music channel etc. Therefore of the same genre as our band.
8. Media Technologies
By music videos being avaliable on the internet, it extends the range of people that are able to view the music videos, therefore a larger range of audiences.